As a leader, it’s on you to craft a captivating future for everyone involved—your customers, your team, your vendors, and your community. So, it’s crucial to level up your storytelling skills and share that narrative in a way that truly grabs attention.
Clarify your purpose and communicate it effectively!
Cathy “Mac” MacDonald, a solo-entrepreneur turned C-suite pro, is a storytelling expert. She knows how to share her business adventures in a compelling way, and her talent lies in being crystal clear about who she is, why she does what she does, how she does it, and the results she aims to achieve. She frames it all as her ongoing opportunity and invites everyone she meets to join in. Today, Mac encourages you to share your company’s journey and collective talents in a compelling way with everyone you meet. Here are five ideas on how to share your adventure story:
Let your interests shine.
- Make it known that you’re all about the best for your customers and your team.
- Connect the dots between what your team does and the results your customers get.
Advocate for your actions.
- Share stories and provide examples of Challenges faced, Actions taken, Results achieved, and Skills gained (CARS).
- Your stories will empower others to advocate for your company.
Bridge the gap; take initiative.
- Follow Mac’s example—take the initiative and prioritize what matters most. Kind words and thoughtful actions go a long way.
Adapt your style to meet the need.
- Be like Mac—observe your diverse stakeholders. Be flexible and adapt your story to resonate with each person’s needs without compromising authenticity.
Ask yourself questions.
- Your stakeholders are there for a reason, whether short-term or long-term. Ask what’s crucial for you and your stakeholders in the long run to clarify your leadership goals.
- Explore why you’re doing what you’re doing for your stakeholders right now, bringing in more energy for you and your team.
What’s your company’s purpose? And how can you enhance the story you tell about it in a way that captivates each of your stakeholders?
Chuck Scharenberg, the Founder of More Profit More Freedom, has successfully guided new C-suite individuals in growing companies, helping them build a robust infrastructure to scale their businesses.